[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.seo-weby.cz\/ultimatni-prirucka-k-pouziti-bing-webmaster-tools-bwt-cast-prvni\/#Article","mainEntityOfPage":"https:\/\/www.seo-weby.cz\/ultimatni-prirucka-k-pouziti-bing-webmaster-tools-bwt-cast-prvni\/","headline":"Ultim\u00e1tn\u00ed p\u0159\u00edru\u010dka k pou\u017eit\u00ed Bing Webmaster Tools (BWT) \u2013 \u010d\u00e1st prvn\u00ed","name":"Ultim\u00e1tn\u00ed p\u0159\u00edru\u010dka k pou\u017eit\u00ed Bing Webmaster Tools (BWT) \u2013 \u010d\u00e1st prvn\u00ed","description":"P\u0159isp\u00edvaj\u00edc\u00ed a tak\u00e9 Bing Chief Evangelist Christi Olson pr\u00e1v\u011b t\u00edmto \u010dl\u00e1nkem zapo\u010dte mnohod\u00edlnou s\u00e9rii, kter\u00e1 se bude cel\u00e1 t\u00fdkat pouze Bing webmaster Tools. Pokud jste \u00fapln\u00ed za\u010d\u00e1te\u010dn\u00edci v\u00a0n\u00e1stroj\u00edch Bingu, tato detailn\u00ed p\u0159\u00edru\u010dka v\u00e1s nejen povede p\u0159i va\u0161ich ran\u00fdch za\u010d\u00e1tc\u00edch, ale zlep\u0161\u00ed tak\u00e9 va\u0161e ch\u00e1p\u00e1n\u00ed a z\u00e1rove\u0148 i pr\u00e1ci s\u00a0t\u00edmto velmi dobr\u00fdm n\u00e1strojem. Pokud jste vlastn\u00edky […]","datePublished":"2024-07-06","dateModified":"2024-07-06","author":{"@type":"Person","@id":"https:\/\/www.seo-weby.cz\/author\/#Person","name":"","url":"https:\/\/www.seo-weby.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/55e7fbc61e9322b6822dac9bb7a03f27da3135fab89e5bb0463eeaffc32ea652?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55e7fbc61e9322b6822dac9bb7a03f27da3135fab89e5bb0463eeaffc32ea652?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"seo-weby.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.seo-weby.cz\/ultimatni-prirucka-k-pouziti-bing-webmaster-tools-bwt-cast-prvni\/","wordCount":1363,"articleBody":"P\u0159isp\u00edvaj\u00edc\u00ed a tak\u00e9 Bing Chief Evangelist Christi Olson pr\u00e1v\u011b t\u00edmto \u010dl\u00e1nkem zapo\u010dte mnohod\u00edlnou s\u00e9rii, kter\u00e1 se bude cel\u00e1 t\u00fdkat pouze Bing webmaster Tools. Pokud jste \u00fapln\u00ed za\u010d\u00e1te\u010dn\u00edci v\u00a0n\u00e1stroj\u00edch Bingu, tato detailn\u00ed p\u0159\u00edru\u010dka v\u00e1s nejen povede p\u0159i va\u0161ich ran\u00fdch za\u010d\u00e1tc\u00edch, ale zlep\u0161\u00ed tak\u00e9 va\u0161e ch\u00e1p\u00e1n\u00ed a z\u00e1rove\u0148 i pr\u00e1ci s\u00a0t\u00edmto velmi dobr\u00fdm n\u00e1strojem.Pokud jste vlastn\u00edky internetov\u00e9 str\u00e1nky, jist\u011b jste investovali nemal\u00e9 pen\u00edze a nem\u00e1lo zdroj\u016f a prost\u0159edk\u016f k\u00a0tomu, abyste vytvo\u0159ili va\u0161i vlastn\u00ed str\u00e1nku. Jakmile se stala aktivn\u00ed, chcete, aby ji v\u0161ichni ve va\u0161em okol\u00ed, st\u00e1t\u011b, soust\u00e1t\u00ed vid\u011bli a byli schopni ji naj\u00edt, kdy\u017e hledaj\u00ed na internetov\u00e9m vyhled\u00e1va\u010di Bing.\u00a0Nen\u00ed tu \u017e\u00e1dn\u00e1 jin\u00e1 cena p\u0159idan\u00e1 k\u00a0na\u0161im v\u00fdsledk\u016fm vyhled\u00e1v\u00e1n\u00ed. Bing objevuje internet s\u00a0crawlerem (proch\u00e1ze\u010dem), kter\u00fd na internetu nach\u00e1z\u00ed rozli\u010dn\u00e9 webov\u00e9 str\u00e1nky a zahrnuje je potom do vyhled\u00e1vac\u00edho indexu. Zat\u00edmco Bing proch\u00e1z\u00ed biliony a miliardy internetov\u00fdch str\u00e1nek ka\u017ed\u00fd den, internet samotn\u00fd konstantn\u011b roste, tak\u017ee na\u0161e proch\u00e1ze\u010de se v\u017edycky sna\u017e\u00ed co mo\u017en\u00e1 nejv\u00edce str\u00e1nek objevit, spolu tedy s\u00a0nov\u00fdm obsahem a p\u0159idat je do indexu.\u00a0Abychom pomohli spr\u00e1vc\u016fm web\u016f a majitel\u016fm str\u00e1nek z\u00edskat a udr\u017eet si jejich str\u00e1nky na Bingu, nab\u00edz\u00edme Bing Webmaster Tools (BWT) n\u00e1stroj, kter\u00fd je \u00fapln\u011b zdarma, a se kter\u00fdm m\u016f\u017eete p\u0159ihl\u00e1sit va\u0161i str\u00e1nku do Bingu a ke Coratn\u011b a tak\u00e9 monitorovat celkov\u00e9 \u201ezdrav\u00ed\u201c va\u0161\u00ed str\u00e1nky. Bing Webmaster Tools pom\u00e1h\u00e1 spr\u00e1vc\u016fm web\u016f a majitel\u016fm internetov\u00fdch str\u00e1nek identifikovat a pochopit jak\u00e9koliv probl\u00e9my, kter\u00e9 str\u00e1nka m\u016f\u017ee m\u00edt, tak, \u017ee tyto chyby mohou b\u00fdt n\u00e1sledn\u011b opraveny a internetov\u00e9 str\u00e1nky tak mohou b\u00fdt optimalizov\u00e1ny.\u00a0Po\u010d\u00e1tkem dne\u0161ka za\u010d\u00edn\u00e1me tedy na\u0161i s\u00e9rii \u010dl\u00e1nk\u016f, kter\u00e9 n\u00e1s pono\u0159\u00ed hluboko do problematiky a funkcionality Bing Webmaster tools. Pokud jste \u00fapln\u011b nov\u00ed v\u00a0pr\u00e1ci s\u00a0t\u011bmito n\u00e1stroji, v\u016fbec nevad\u00ed, proto\u017ee tato detailn\u00ed p\u0159\u00edru\u010dka v\u00e1m pom\u016f\u017ee za\u010d\u00edt a vydat se na va\u0161\u00ed cest\u011b za lep\u0161\u00edm hodnocen\u00edm ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed internetov\u00e9ho prohl\u00ed\u017ee\u010de Bingu.\u00a0\tKdo by m\u011bl tedy pou\u017e\u00edvat BWT?Kdokoliv kdo vlastn\u00ed internetovou str\u00e1nku nebo kdokoliv, kdo by byl dostate\u010dn\u011b zaujat v\u00a0tom, jak vlastn\u011b str\u00e1nka a jej\u00ed v\u00fdkon by mohly t\u011b\u017eit z\u00a0pou\u017e\u00edv\u00e1n\u00ed Bing Webmaster Tools. To by mohl b\u00fdt byznysmen, kter\u00fd vlastn\u00ed podnik, jeho admin serveru, digit\u00e1ln\u00ed market\u00e9r nebo klidn\u011b i v\u00fdvoj\u00e1\u0159. Bing Webmaster Tools pom\u00e1h\u00e1 monitorovat a udr\u017eovat prezenci str\u00e1nky ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.\u00a0V\u00a0posledn\u00ed dek\u00e1d\u011b autorka t\u00e9to s\u00e9rie pracovala v\u00a0oblasti internetov\u00e9ho vyhled\u00e1v\u00e1n\u00ed, byla tak\u00e9 specialistou na SEO optimalizaci v\u00a0agentu\u0159e, byla extern\u00edm SEO Expertem a tak\u00e9 placen\u00fdm mana\u017eerem vyhled\u00e1v\u00e1n\u00ed, jak pro Microsoft Windows, tak pro Harry and David spole\u010dnost. Pracovala na stovk\u00e1ch m\u00edstn\u00edch i mal\u00fdch internetov\u00fdch str\u00e1nk\u00e1ch. VE v\u0161ech pozic\u00edch digit\u00e1ln\u00edho marketingu, ve kter\u00e9m autorka \u010dl\u00e1nku byla, pou\u017e\u00edvala n\u00e1stroj Bingu jako sv\u011btlo v\u00a0temnot\u011b pro monitorov\u00e1n\u00ed organick\u00fdm v\u00fdkonem vyhled\u00e1v\u00e1n\u00ed.\u00a0Nemus\u00edte se nikde p\u0159ihla\u0161ovat pro BTW, aby bylo zahrnuto do indexu vyhled\u00e1v\u00e1n\u00ed Bingu, av\u0161ak sada n\u00e1stroj\u016f od Bingu jako takov\u00e1 poskytuje dostate\u010dn\u00fd p\u0159ehled a dostatek post\u0159eh\u016f o viditelnosti va\u0161\u00ed str\u00e1nky, tak\u017ee m\u016f\u017eete velice lehce str\u00e1nku optimalizovat, abyste vylep\u0161ili jej\u00ed hodnocen\u00ed, dostali se do kontaktu se z\u00e1kazn\u00edky, poh\u00e1n\u011bli prodej nebo generovaly zisky na Bingu.\u00a0\tPro\u010d pr\u00e1v\u011b BWT?Webmaster Tools v\u00e1m dovol\u00ed monitorovat a podrobn\u011b prozkoumat celkov\u00e9 zdrav\u00ed va\u0161\u00ed str\u00e1nky a uk\u00e1\u017ee v\u00e1m, jak vlastn\u011b Bing a va\u0161i z\u00e1kazn\u00edci nach\u00e1z\u00ed str\u00e1nku ve vyhled\u00e1v\u00e1n\u00ed.\u00a0M\u016f\u017eete z\u00edskat p\u0159\u00edstup do hloubkov\u00fdch hl\u00e1\u0161en\u00edch, kter\u00e9 zahrnuj\u00ed jak \u017e\u00e1dosti vyhled\u00e1v\u00e1n\u00ed poh\u00e1n\u011bj\u00edc\u00ed provoz na va\u0161\u00ed str\u00e1nku, dojmy anebo tak\u00e9 pom\u011br kliknut\u00ed t\u011bchto \u017e\u00e1dost\u00ed a kter\u00e9 ze str\u00e1nek odkazuj\u00ed na va\u0161\u00ed str\u00e1nku. M\u016f\u017eete tak\u00e9:\t\tMonitorovat v\u00fdkon va\u0161\u00ed internetov\u00e9 str\u00e1nky\t\tNastavit to, jak Bing proch\u00e1z\u00ed a indexuje va\u0161\u00ed str\u00e1nku\t\tP\u0159ihl\u00e1sit va\u0161\u00ed str\u00e1nku k\u00a0proch\u00e1zen\u00ed Bingem\t\tOdstranit obsah, kter\u00fd nechcete indexovat\t\tDistancovat se od odkaz\u016f\t\tMonitorovat a \u0159e\u0161it potenci\u00e1ln\u00ed malware nebo probl\u00e9my se spamem\u00a0V\u0161echny tyto informace v\u00e1m pom\u00e1haj\u00ed pochopit to, jak vlastn\u011b Bing vid\u00ed va\u0161\u00ed internetovou str\u00e1nku a jej\u00ed obsah, tak\u017ee se m\u016f\u017eete rozhodnout, jestli je t\u0159eba n\u011bjak\u00fdch zm\u011bn \u010di vylep\u0161en\u00ed.\u00a0Nap\u0159\u00edklad pokud m\u00e1me osobn\u00ed internetovou str\u00e1nku, kter\u00e1 se t\u00fdk\u00e1 zku\u0161enost\u00ed matky s\u00a0v\u00fdchovou neposlu\u0161n\u00e9ho d\u00edt\u011bte, av\u0161ak v\u0161echny \u017e\u00e1dosti na vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 poh\u00e1n\u00ed provoz na na\u0161i str\u00e1nku, se sp\u00ed\u0161e vztahuj\u00ed k\u00a0recept\u016fm, pravd\u011bpodobn\u011b m\u00e1me men\u0161\u00ed probl\u00e9m s\u00a0obsahem na moj\u00ed str\u00e1nce, kter\u00e9mu bychom se m\u011bli v\u011bnovat.\u00a0Nebo pokud se na\u0161e str\u00e1nka hodnot\u00ed dob\u0159e a generuje vysok\u00e9 \u010d\u00edslo dojm\u016f, av\u0161ak z\u00edsk\u00e1v\u00e1 velmi m\u00e1lo kliknut\u00ed, mo\u017en\u00e1 by to mohlo znamenat, \u017ee titulky a popisky nemusej\u00ed b\u00fdt souladn\u00e9 \u010di dostate\u010dn\u011b p\u0159ita\u017eliv\u00e9 pro potencion\u00e1ln\u00edho \u201eklika\u0159e\u201c, tak\u017ee nijak nepoh\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edky internetov\u00e9 str\u00e1nky ke kliknut\u00ed. Webmaster Tools v\u00e1m poskytuje velmi pochopiteln\u00fd syst\u00e9m hl\u00e1\u0161en\u00ed k\u00a0podrobn\u00e9 SEO anal\u00fdze, tak\u017ee m\u016f\u017eete u\u010dinit je\u0161t\u011b lep\u0161\u00ed rozhodnut\u00ed na z\u00e1klad\u011b dostate\u010dn\u00e9ho mno\u017estv\u00ed informac\u00ed ohledn\u011b toho, jak vlastn\u011b optimalizovat va\u0161\u00ed internetovou str\u00e1nku.\u00a0\tBTW post\u0159ehyI kdy\u017e pou\u017e\u00edv\u00e1te Google Seach Console, m\u011bli byste p\u0159idat Bing Webmaster Tools k\u00a0va\u0161emu SEO n\u00e1\u0159ad\u00ed, aby v\u00e1m n\u00e1stroje mohly poskytnout dodate\u010dn\u00e1 data a hlavn\u011b post\u0159ehy specifick\u00e9 a relevantn\u00ed k\u00a0Bingu. Je velmi d\u016fle\u017eit\u00e9 identifikovat p\u0159\u00edle\u017eitosti k\u00a0lep\u0161\u00edmu hodnocen\u00ed na Bingu a Webmaster Tools v\u00e1m s\u00a0t\u00edmto pomohou a\u017e dostate\u010dn\u011b.\u00a0\tKdo vlastn\u011b pou\u017e\u00edv\u00e1 Bing?Bing je druh\u00fdm nejv\u011bt\u0161\u00edm internetov\u00fdm vyhled\u00e1va\u010dem ve Spojen\u00fdch st\u00e1tech, a m\u00e1 tak\u00e9 velmi rozli\u010dn\u00e9 obecenstvo. Podle statistik z\u00a0comScore z\u00a0b\u0159eznu 2018, existuje skoro sto \u010dty\u0159icet p\u011bt mili\u00f3n\u016f unik\u00e1tn\u00edch vyhled\u00e1v\u00e1n\u00ed na samotn\u00e9 str\u00e1nce Bingu. To je zhruba jeden ze dvou lid\u00ed ve Spojen\u00fdch st\u00e1tech, kter\u00fd prov\u00e1d\u00ed v\u00edce ne\u017e \u0161est miliard \u017e\u00e1dost\u00ed na vyhled\u00e1v\u00e1n\u00ed m\u011bs\u00ed\u010dn\u011b na Bingu.\u00a0Ve Spojen\u00fdch st\u00e1tech, Bing m\u00e1 okolo t\u0159iceti \u010dty\u0159 procentn\u00ed pod\u00edl na trhu vyhled\u00e1v\u00e1n\u00ed se stoln\u00edmi po\u010d\u00edta\u010di a dosahuje pravd\u011bpodobn\u011b k\u00a0v\u00edce ne\u017e jednomu \u010dlov\u011bku ze \u010dty\u0159iceti p\u011bti v\u0161ech za\u0159\u00edzen\u00ed.Bing v\u00edce ne\u017e zdvojn\u00e1sobil jeho pod\u00edl na trhu od jeho spu\u0161t\u011bn\u00ed, a tento pod\u00edl tak\u00e9 po cel\u00fdch \u0161est let neust\u00e1le rostl. V\u00a0USA Bing dos\u00e1hl \u0161edes\u00e1ti \u0161esti mili\u00f3n\u016f vyhled\u00e1vaj\u00edc\u00edch, kte\u0159\u00ed nejsou na Google.\u00a0Mezin\u00e1rodn\u011b se vyhled\u00e1vaj\u00edc\u00ed na Google \u201edopou\u0161t\u011bj\u00ed\u201c zhruba dvaceti miliard vyhled\u00e1v\u00e1n\u00ed m\u011bs\u00ed\u010dn\u011b, Bing m\u00e1 tak\u00e9 velmi dobr\u00fd pod\u00edl vyhled\u00e1v\u00e1n\u00ed ve v\u00edce ne\u017e tuctu trh\u016f, kter\u00e9 zahrnuj\u00ed Velkou Brit\u00e1nii (devaten\u00e1ct procent), N\u011bmecko (t\u0159in\u00e1ct procent), Francie (devaten\u00e1ct procent), Austr\u00e1lie (dvan\u00e1ct procent) anebo nap\u0159\u00edklad Kanada (\u0161estn\u00e1ct procent).                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (32 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ultim\u00e1tn\u00ed p\u0159\u00edru\u010dka k pou\u017eit\u00ed Bing Webmaster Tools (BWT) \u2013 \u010d\u00e1st prvn\u00ed","item":"https:\/\/www.seo-weby.cz\/ultimatni-prirucka-k-pouziti-bing-webmaster-tools-bwt-cast-prvni\/#breadcrumbitem"}]}]